In case you were not already aware, using Social media in 2017 is essential for your business for a multitude of reasons. Social Media can promote your business, drive traffic to your website, allow you to engage with your target audience and let you to build up a following and community around your business. If done properly, Social Media can produce a lot more leads, sales and awareness for your business. I have narrowed down the top three tips for managing a Facebook page for a business, so that you can produce more awareness and sales for your business.
1. Quality
Although it seems simple enough, not many businesses create consistent quality within their social media posts. If you are uploading images or video to your business’s Facebook you need to remember that it represents your business.
By producing a standard of quality for your Facebook page it makes your business more distinct, and more professional towards your audience, and makes it more likely that you will gain a engaged following.
By spending an hour or two on Photoshop for each photo you upload, you will be a lot more likely to be noticed by your target audience and will be recognised for quality content.
2. Consistency
Once you have identified your target market, you need to produce regular daily content which that audience would find appealing. Most businesses don’t find time to post regularly for their social media, and that is why they don’t reap the many benefits.
Social Media can bolster your Business’s marketing reach, but only if you keep the quality consistent, strategic and up to date. Inactive business Facebooks accounts are very unlikely to be followed, and you need to stay ahead of the game and keep posting in order to gain the social media following.
By exacting a balance of strategy, consistency and quality, you have a much higher chance of reaching your target market on social media and creating more awareness and sales for business.
3. Accuracy
When you create a post for your business’s social media pages, it needs to have a purpose. It also needs to be relevant, and relatable to your business’s target market. If all you do is advertise your products on your Facebook page, it won’t be very interesting for viewers to look at.
You need to ensure that you have an accurate mix of posts that correctly appeal to your target market, and by using strategy and analytics you can easily discover what your target market wants from a Facebook page.
Content for your social media needs to be right otherwise it will be ignored by people who see it having a detrimental impact on your engagement rate. You should spend some time ensuring that you know exactly what is right to post on your social media to gain a following and appeal to your target market.
By simultaneously following all three of these tips, you can gain a much bigger following for your business’s Facebook page, and generate more business and awareness through your social media. If you would like any help running your social media pages please don’t hesitate to get in touch with our team of social media experts here at Keyhole Creative.
Please email enquiries@keyholecreativemedia.com or call us on 0113 328 0190.
