Facebook pages can help a business out in a number of ways, and can become an extensive tool to use to boost your business. If set up and maintained correctly, a Facebook page can directly boost sales, promote the business, and allow free and easy advertising with great reach to potential customers. However, setting up and managing a business Facebook page can be very hard, and can require expert knowledge, quality content, time, and strategy in order thrive and create an online community for your customers.
Badly done Facebook pages do not promote your business, and could even create an unprofessional image for your business. Here are a few reasons why a Facebook page may not be gaining likes and follows, so you know what to change in order to use Facebook to its maximum potential.
Lack of Content
Numerous times when analysing a client’s social media, I have noticed that some businesses have a lack of content. Content is key to staying relevant on social media, and the most successful businesses post at least twice a day on Facebook. You don’t need to post twice a day, however by creating quality content and posting it at least 4 times in a week can help you build a community on social media, and allow you to promote your business.
Something that can be detrimental for a potential customer is outdated links on social media. Make sure that you have all the links to your website updated, as well as your page information and your branding too. Your social media represents your business just as much as your website, so you need to maintain it in the same way. Include a link to your social media too on your website and your advertising, it can help you boost your social media and it also looks more professional.
The real key to social media is knowing your market. You need to know exactly what market you want following your Facebook page so that you can target them and make appealing content for them. The strategy is key, and allows you to understand your market best, and what they want to see. Posting irrelevant content will not appeal to your target market, and could even potentially attract the wrong market creating a following purely of people who have no interest in your business, which won’t create any sales for your business. You need a strong mix of people following your business and need to strategically target the right market to achieve the full potential of social media.