Ever wondered why businesses like us use animation? Forget cartoon’s and children’s films. This particular way of animation, we use in house and is used to broaden our marketing strategy of our client’s.
Here are 5 reasons why we use animation;
- – Grabs your customer’s attention:
Visual motion graphics are processed in less than a second, in fact it takes 0.25 seconds. Some studies even suggest that visuals are processed 60,000 times faster than text or verbal information. So, using animation is a powerful tool to get your message across & leave a lasting impression.
Animation & Explainer videos also help if you are selling a service, something that is intangible and difficult to describe. It enables you to explain your offering in a clear and simple way, don’t just take our word for it, watch our animated video below on Compound Interest and let us know what you think!
- – Gain an understanding:
A challenge with any form of marketing is the need to create more content, as your business grows, so does the need for more exciting and engaged content to capture your target audience.
You might initially require an explainer video for your service and before you know it you begin to create more products and services that need more supporting videos. Or perhaps you require a variety of tutorial videos for your customers, or a series of training videos to improve your team’s efficiency and productivity.
Fortunately, animation is a time-saving medium that simplifies this entire process. All we need to do is think in visuals, create a storyboard and script, and before you know it you’re on your way to producing another outstanding video.
- – Engage with your audience:
Has a marketing strategy not gone as you planned? Have you lost the interest of your customers?
The biggest challenge in marketing is to engage with your target audience on a level they can relate to. With millions upon millions of content pieces being shared every day, it’s little wonder that our average attention span is under 10 seconds. To really grab and hold your customers attention you need to take your marketing to the next level. Animation can help your customers get a sense of a visual scene in less than a second, so visually dominant motion pieces are usually more effective when it comes to grabbing your audience’s attention, and in turn increases your business’ leads, sales and profitability.
- – Cut through the digital jargon and communicate quickly and clearly:
Animated videos offer your business the perfect solution to cut through the ever expanding jargon in the digital world, with millions of pieces shared on a daily basis, differentiating your business has never been more important than it is now, and animated videos offer the perfect solution to do just that.
For example, there’s a lot of ‘noise’ surrounding content marketing, sometimes referred to as “Content Shock”, and a visual way to stand out from the crowd would be to create a chalkboard video like this one:
- – Make it a lasting and memorable impression
There’s something about moving images that just appeal to our human brains. Animation is great because it shouts out to parts of the brain that evokes emotion and the part that can then turn these emotions into images, allowing your users to bank a long lasting impression of your video and business that has been visually stored in their long-term memories.
Uploading these lasting impressions to your website and social media platforms allows your customers, current and prospective, to view them day or night at their own leisure. Thus, making your animated video a 24/7 attraction, which surpasses any traditional, physical form of marketing.
Looking for an animation? You came to the right place, please do get in touch enquiries@keyholecreativemedia.com
