Social media is the largest expanding platform that people use to communicate, with the number of social media users have doubled in the last 6 years, it has potential to be a highly valuable asset to your business for a number of reasons. Here are three ways that social media can benefit your business.
Increase brand recognition
By creating and posting regular content and building up a following on your social media it will create a well known and reliable association with your business, and mean that you will generate more recognition towards your brand. It’s essentially free advertising for your business and costs nothing to post quality content on social media.
Improve customer retention rates
If a customer of your business is satisfied by your product or service then they will be likely to repeat purchase of your product or service. However, if they see your business, and engage with your business on social media regularly then they will be even more likely to repeat purchase of your product or service. By creating regular content on social media your business can stay relevant and memorable to both potential customers, and past customers so it’s worth investing in regular content to keep significant and accessible to your audience.
Showcase products and services
Social media is one of the greatest platforms to advertise on as it can reach such a large targeted audience for such small costs. The ability to specifically target your audience, and reach such a large amount of people is huge and can be exploited greatly on social media if you know how to do it.